Welcome to The Aaron Group

We’ve got a new site, but our history in finding creative ways to engage and retain your customers and employees runs deep.

The Aaron Group, Inc. was founded more than 18 years ago by Henry “Hank” Aaron (yes, THAT Hank Aaron) to provide Major League Baseball apparel and other licensed products for the Barcelona & Atlanta Olympics and major department stores.

Today, we’re a minority certified and owned business that specializes in providing promotional merchandise, innovative rewards programs and custom shopping events to engage and reward customers and employees and give events that extra “oomph.”

And even though we’ve grown to service many of the top Fortune 500 companies, large hotels and casinos, and even municipal governments and educational institutions, the principles we run on will never change.

We’re driven by innovation. We understand that we’re doing more than providing merchandise; we’re helping to provide dynamic experiences for employees and customers of organizations across the nation – in ways that will transform them into brand ambassadors. And because cookie-cutter approaches rarely provide thrilling or authentic experiences, we’ve included some of the most creative minds in the business on our team to ensure that each client gets precisely what they need.

Behind the scenes, we’ve got the experience and the network to provide seamless turnkey service, including unparalleled quality control and supply chain management.

Take a look around or connect with us. We’d love to help you discover new ways to engage, excite and create loyalty in your customers.

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